01 Rosso Consulting

An independent voice
in hospitality
technology.

Independent strategy and execution for hotel operators, hospitality SaaS founders, and investors. Grounded in current operating experience and a decade scaling hospitality technology companies.

Practice Independent
Based in Lugano, CH
Working in EN · IT · ES
02

What we do

Four ways to work together. Each is outcome-led and scoped to the problem at hand.

01.

Consulting Engagements

Defined projects with explicit scope and timeline. Strategic advisory, technology audits, transformation programs, AI deployment, and commercial operating models.

Strategic advisoryTechnology auditsTransformation programsFractional commercial leadership
02.

Advisory Roles

Formal advisory board positions with hospitality technology companies. Long-term relationships with regular cadence and strategic alignment.

Board advisoryStrategic GTM advisorPre-seed through Series B
03.

Investor Support

Consultations for VC, PE, and corporate investors evaluating the hospitality technology sector. Due diligence, market mapping, and thesis validation.

Due diligenceMarket mappingThesis pressure-testing
04.

Operating Ventures

Companies built under the Rosso Consulting umbrella. Each carries the parent endorsement while maintaining independent brand and commercial autonomy.

Astia Web (current)Future ventures
03

Who we help

01

Hotel Operators

Independent groups and family-owned operators. Technology strategy, AI deployment, distribution optimisation, and digital transformation.

02

Hospitality SaaS Founders

Pre-seed to Series B founders building hospitality software. Go-to-market strategy, commercial scaling, product-market perspective, and operator insight.

03

Investors

Funds evaluating travel and hospitality technology. Commercial due diligence, market intelligence, and operator validation.

04

Peer Operators

C-suite peers and industry events. Speaking, thought leadership, and community contribution.

04

Advisory portfolio

Current advisory roles with hospitality technology companies. Accepted only where there is genuine strategic alignment.

Advisory Board · Pre-seed

LobbyAI

AI-native hospitality startup, pre-seed stage. GTM, sales and strategy support.

GTM Strategic Advisor · Series D

Canary Technologies

Established hospitality SaaS, post Series D. EU expansion and partnerships.

Advisory Board · Growth Stage

Room Price Genie

Revenue management SaaS for independent hotels. Product direction and industry trends.

Advisory Board · Growth Stage

SnapFix

Operations and facilities management SaaS for hotels and adjacent verticals.

05

Why this perspective is different

Operator today

Chief Digital Strategy
& Business Automation Officer

Planhotel Hospitality Group — international hotel group with properties across Switzerland, Italy, Zanzibar, the Maldives, and Kenya.

Vendor-side experience

More than a decade inside hospitality technology businesses — from growth-stage SaaS to global platforms including Triptease, SiteMinder, Cloudbeds, and Canary Technologies.

Start a conversation

Bring the question.
The shape of the engagement comes later. Initial conversations are unbilled and last about thirty minutes.

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