A Swiss-domiciled consulting practice and umbrella entity, founded and led by Marco Rosso. Operator-practitioner expertise — built inside the industry, refined by a decade scaling US SaaS commercial teams, deployed from Lugano.
Rosso Consulting operates across four lanes. Services are outcome-led, not productised — but the four lanes describe how work is structured and contracted.
Defined client projects with explicit scope, deliverables, and timeline. Strategic advisory, technology audits, transformation programs, AI deployment design, commercial operating models.
Formal advisory board or strategic advisor positions with hospitality technology companies. Long-form relationships, regular cadence, mix of cash, equity, and in-kind structures.
Paid consultations for VC, PE, and corporate investors evaluating the hospitality technology sector. Single calls through major expert networks; longer retained relationships for thesis development.
Companies built or operated under the Rosso Consulting umbrella. Ventures carry the parent endorsement — "a Rosso Consulting company" — while maintaining their own brand and commercial autonomy.
Pre-seed to Series C founders building hospitality and travel software. Advisory, GTM, fractional commercial leadership.
Funds evaluating travel and hospitality tech. Due diligence, market mapping, thesis development.
Independent groups and family-owned operators. Digital transformation, AI deployment, technology stack work.
C-suite peers and industry events. Speaking, thought leadership, community contribution.
Four active advisory roles in hospitality technology, plus the firm's first operating venture. The portfolio is curated; positions are accepted only where the relationship offers strategic alignment with the wider practice.
AI-native hospitality startup, pre-seed stage. GTM, sales and strategy support.
Established hospitality SaaS, post Series D. EU expansion and partnerships.
Revenue management SaaS for independent hotels. Product direction and industry trends.
Operations and facilities management SaaS for hotels and adjacent verticals.
Planhotel Hospitality Group — Swiss-Italian hotel group, 11 properties across three brands operating in Zanzibar, the Maldives, and Kenya.
Marco's operator role is current and active. Every recommendation made in consulting and advisory work passes a single test: would he deploy this in a property he runs? The operator seat is not a credential to be cited — it is the working environment from which the practice is delivered.